Amazon VS Flipkart

Now we will be comparing between a World Wide E-Commerce Giant (AMAZON) and an Indian E-Commerce Giant (FLIPKART)

Flipkart :
  As in past years we have seen that Flipkart is growing way to fast in India and only in India, a Singapore registered company which is the fastest growing up startup of India,
  got registered in Singapore just because of lack of investors in India for such a large capitol investment and also a very new idea which would change the shopping way of Indians, which 
  many investors felt that it wont be of much benefits, which proved to be wrong later. As Flipkart was the first company to bring online shopping on such a large scale in front of us,
  just because of one of the biggest reason among many other reasons was COD (Cash on Delivery) which suited the Indian mind set of having trust with the product and money, bringing the product at the
  door step and paying as per the bill, and this became a craze among the youngsters and students. Flipkart also had a sale and discount business strategy which also helped it to climb the stare to success
  way to fast creating a interest in people of saving money and time simultaneously. We can say that Flipkart played with our Indian mind set of money and discount and security of the goods
  feature of returning the product in less than 30days if in case you don't like the product or if a defected quality is delivered. But seeing the negative side of this facility which was consumers were 
  denying and declining the product on the delivery date + item were ordered one by one by same person rather than as a bundle at a time, which led to the huge loss in transportation which forced
  them to put up a condition of delivery charges. After this addition of feature Flipkart started having genuine users but also had a drawback on students who doesnt need to order more than a book 
  or two who's total price generally never goes up the minimum charges, and the shipping charges were extra to be paid. Flipkart here played a marketing strategy with the price amount of the products
  sold on its website which clashed with the Indian mind set, which was they gave high discount on the products and kept them just below minimum charge for free shipping, which gave flipkart 
  a huge hype of max discount compared to other websites but no one cared about the shipping price on that item which they need to pay extra. But the positive effect of this on flipkart's marketing
  was that just to avail that discount and not to pay extra amount of shipping users generally ended up ordering more items which was an advantage for flipkart, but loss for the users.
  Flipkart after suffering many loss on market now they have evolved and have come up with many new and cool features one among them is image search of items. For these many years Flipkart
  has spread his wings wide and wide and now almost all types of products can be searched and bought from this website, and recent accusation of Myntra led them to sweep off the biggest competitor 
  among garments, and as per market strategy Flipkart brought Myntra way to down that it was standing independent. Anyways most of the parts of India Flipkart is the most famous E-Commerce website.
  

  
Amazon : 
  Now here comes Amazon, one of the most popular in India for E-Commerce business, but the truth is that Amazon's major market capitol comes from its Web Services which would be surprising for most of the 
  people in India, but the truth is that Amazon is company for providing web services and cloud data storage as their major business and coming down to E-Commerce was their subsidiary business. 
  But being as subsidiary business also Amazon beautifully excels in this too. Compared to Flipkart Amazon provides lots and lots of features which Flipkart will not even think of bringing it in their next
  upgrades also. First coming to website crashing of Flipkart which always goes down on a flash sale and most of the users will be disappointed by the same. The reason behind this is flipkart has 
  concentrated more on their Visual Effect of their website which has made it too slow which takes lots of time to load and access on servers + changing their display everytime also makes them loose
  from the cashed memories of the data servers and always requires a reload. For the same reason Amazon wins here who has not given much concentration on the UI and just worked more on the easy flow and
  smooth and secured transactions on the network without much of the loop holes, and enables them to take millions of request per second during flash sales. Amazon second advantage came up when delivery is 
  considered which is very fast even for the cities in which their warehouse doesn't exists and are far from that. The loss on Amazon per unit currency is also less than that of Flipkart, which automatically
  gives them a chance to present more discounts and availability of products. They have even partnered with many of their sellers to go for Amazon Fulfilled and product under these categories are self 
  verified by Amazon and are fully covered by them in case of any damaged delivery of that product. There are one drawback on Amazon is that there are different return periods for different categories.
  If we consider Amazon's shipping charges then ya they have put up shipping charges recently but before they were no charging any shipping charge, but the shipping charge is was too less than that compared 
  to what Flipkart offers for all the Amazon Fulfilled products. Now Amazon is even expanding to the Grocery items too which will surely make them God of E-Commerce in India for sure.
  As a common observer, I have observed that people are first searching products on Flipkart and then searching with same name on Amazon and finally buying from Amazon, reason for this can be it is somewhat easy
  and UI friendly + plus more number of images on flipkart, so customer collects all info and reviews from Flipkart and then buy the same from Amazon. But as the time is passing by Amazon has improved themselves
  with respect to this too, and slowly they are excelling on this too.
  
So as per my consideration we can mostly go for AMAZON for buying our products.