Hello Everyone :) We are
launching this blog in order to Cleanse the Eyes full of Dirt of our world in
our (Media + Tech world)*(E-Commerce + Apps)
Today we are going to
start our blog by writing about our Travelling Life in Metro Cities.
I want to compare two of
the largest CAB providers in our country (India) but in "Limited Cities” :P
it's a sarcastic way to say that. People who know what i mean would be laughing
by now, and the rest will be enjoying more while reading the coming up details.
CAB merely means a way
of transport, but today for us OLA has become a brand for CABS, but let’s see
how far is it true.
No doubt OLA was merely an
Indian start-up but as the time passed and work load started increasing it
started strengthening its root in our busy life, it made travelling so easy
compared to hiring auto and travelling to distance that no one even bothered to
look around what’s going on behind the wall.
OLA started with a loss
in his business in order to create an impression in our Indian mentality;
started giving up free coupons and ride money which everyone enjoyed with an added
a feature of referring a friend and benefiting yourself with your friends ride,
which led to an increase in users of OLA, obviously who doesn't like a few free
rides :P
But the way we people
were thinking that OLA went into loss in order to establish its business was
solely wrong, it was a totally opposite to what we thinking. Just think why
anyone will offer you with free things that too in India :P so here was the
sole reason, as the number of users started increasing, its website started
getting more number of hits which will obviously get paid through their ads. But
no less they figured out that if users use their app they can earn even more
from what they use
to get from their
website which let to degradation and less felicities on website through which
the major crowd was the booking at that time, initially the cab needed to be
booked one hour before and it lacked the auto detect of the current location of
the user.
OLA played a very nice
mind game of reducing the money and showing that they are more cheap than auto,
no doubt in that but they also added various add-on charges on rides like wait
charge, service tax and etc etc, as no one is going to calculate the waiting
time :P more over waiting was fully depended on GPS device which ping its
location after every gap of time which is never accurate which led to increase
in wait time charge when CAB moves slowly thus pinging same location multiple
times.
After continuously
decreasing the cab charges and creating trust in people, OLA took over a strong
hold in the cities. It has now came up with idea of OLA wallet and our mode of
payment started changing n people actually like the idea of travelling cashless
and kept their account charged which again led OLA to earn more and more of the
money i.e. it goes by same concept of how you earn interest on your bank
account money, now in general people will not think about this much, and this
was how OLA kept on giving us great discounts. And finally now OLA has come up
with less minimum amount to start a ride, and started copying its competitor UBER.
Previously OLA was
charging only according to distance travelled but now added a new concept of charging
which is called “Charge per minute”, it means apart from the actual cost on the
ride OLA will also charge you based on the time you are in the cab, actually as
we noticed OLA already made a reasonable amount of money to counter its loss.
And the shittiest thing about OLA apart from all its benefit is all its cabs
are only available to a major location and most of its drivers just reject
going to places less popular especially in midnight.
Now let’s see few of the
features of another class observed by us i.e. UBER. No doubt in the beginning UBER
use to be a big man's car services and why even after decreasing its rates it
was not as popular as OLA, just because of our way of thinking, as in UBER we
need to register a credit card or a pay tm wallet which no one wants to do as
all are scared about losing money and I don't know why is that mentality is
still among us why we look into our benefits only.....it’s not our mistake it’s
the environment in which we grow up and always taught to keep a check on our
things, people enjoy booking OLA because they can cancel the ride as and when
they want but with UBER, it will deduct your Rs.100 from your linked account, n
why not to..?
Same way if we consider UBER
app it is more user friendly and clear in view about what’s going on, its rate
card and other travel details can easily be viewed on the front screen itself and
overall performance is far better compared to OLA in terms of finding a cab,
booking it and especially payment methods. The most beneficial feature in UBER
is it can be linked to your Paytm account or you can register your credit card,
which gives security to even retrieve your money in case you no longer need the
amount, where as in OLA once money is charges in OLA wallet it is now locked
into it forever there is no other way to retrieve it back, which is a very
flexible thing if we think from our Indian mentality :P.
Now we will see how UBER
concentrate on earning money, it’s all about which most of the people ignores; UBER
uses an algorithm which can detect how many users are currently looking for a
cab any which type of cab in that particular area, and then check the number of
cab available in that area of that type which enable it to increase the
surcharge value according to it, if the number of cabs are less and users are
more then automatically surcharge will go high as 1.2X, 1.3X and so on
depending on the type of the vehicle and this algorithm works throughout the
day independent of the time which even enables the person who wants to spend
more money with respect to others can book the cab easily :P, that will help
the person who is in emergency and can easy avail the cab. This can be found if
the lightning sing on top of the cab type is active then it means surcharge is
applicable and you can find the charge by double tapping on the cab type.
The most valuable and
attractive feature which you will find in UBER cabs is they all are new and A/C
is free on demand without extra charge, is it not awesome that this feature is
saving you from heat and traffic pollution as well as dust, which is not at all
in OLA cabs which is sometime becomes very irritating. One more feature which
we analyzed in UBER is their drivers after confirming the booking need not ask
for your exact location, because they can directly trace the route on Google
map on their own which can save your time and problem in explaining the route
to drivers which is more tough if you are in a new area, this feature can be
used even while travelling if you don’t know the exact directions. As the UBER
has tied up with Google and if you have this app in your smartphone then while
calculating route in Google maps there will be another section that tells you
the time required for travel by UBER.
So folks next time while
you book the cabs keep every aspect in mind and be sure which one is best for
you. And don’t forget to return back to us, so that we can add more to our article
from your experience.
